Project Overview:
This business plan was developed for Kuhn Sports & Media Agency, a boutique sports media and athlete-branding agency focused on NIL strategy, content creation, media coaching, and sponsorship support in Delaware and the broader Mid-Atlantic region. The project demonstrates my ability to build a complete business concept from idea development through market research, operations planning, financial forecasting, and investor strategy.

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What I Developed:

• Company description and mission

• Industry and target market analysis

• Competitive positioning and differentiation strategy

• Marketing and operations plan

• Three-year financial projections

• Funding request and investor return strategy

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Skills Demonstrated:

• Business Planning

• Market Research

• Sports Branding

• NIL Strategy

• Financial Forecasting

• Strategic Communication

• Entrepreneurship

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View Full Business Plan

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This plan reflects my long-term career focus on sports media, athlete branding, and helping athletes build stronger professional identities on and off the field.